I’m Jeni Becht — a floral business strategist, educator, and creative entrepreneur. Here you’ll find honest, practical tips to help you price confidently, manage time better, and market your floral business with purpose.
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Still second-guessing your prices? You’re not alone. In this post, I’ll walk you through the simple three-step formula I teach my clients to confidently price their floral designs — without comparing yourself to others or undercharging your worth.
Floral installations can completely transform your business. They’re dramatic, high-impact, and unforgettable — but for many florists, they’re also intimidating. Hanging flowers from ceilings, designing large-scale structures, and charging premium pricing can feel like a leap into the unknown.
Running a floral business shouldn’t mean working 12-hour days. Discover my favorite time-saving workflows, scheduling hacks, and simple systems that help florists stay organized, book more clients, and reclaim their weekends.
Do you ever feel like your work looks like everyone else’s? Building your signature floral style helps you stand out and attract clients who love what you do — not just what you cost.
1. Know What Inspires You
Your personal taste matters. Identify what makes your heart skip — colors, textures, seaso...
Floral installations can completely transform your business. They’re dramatic, high-impact, and unforgettable — but for many florists, they’re also intimidating. Hanging flowers from ceilings, designing large-scale structures, and charging premium pricing can feel like a leap into the unknown.
But ...
Beautiful flowers may get you noticed — but an unforgettable client experience keeps people coming back. Here’s how to build a seamless process that wows every customer.
1. Make the First Impression Count
Your inquiry form should feel inviting, not intimidating. Respond fast with warmth and clarity...
Let’s talk about the tough truth: most florists are undercharging. You’re not alone — but it’s time to change that.
1. You’re Comparing Instead of Calculating
Looking at what others charge doesn’t reflect your costs.
2. You’re Afraid to Scare Clients Away
If you attract only bargain hunters, you’l...
If you constantly feel behind — juggling client calls, events, and late-night bouquet prep — you’re not alone. The secret to running a calm, profitable floral business isn’t working harder, it’s working smarter.
1. Batch Your Work
Designate specific days for admin, design, delivery, and rest. It he...
Bonbon tart shortbread topping biscuit lemon drops gummies donut. Liquorice cookie gingerbread halvah chocolate bar brownie. Biscuit pie liquorice sesame snaps ice cream jelly powder chocolate bar.
You know the secret to a successful business? Profit.
Are you tired of underpricing your beautiful floral arrangements? We want you to have the secrets to profitable floral pricing. Our free resource will guide you through calculating costs, setting competitive prices, negotiating with suppliers, and increasing your profit margins. Download our free pricing guide today and take control of your floral business's financial future.
Get started today before this once in a lifetime opportunity expires.
