How to Price Your Floral Services for Profit (Without Guessing)

Pricing your floral work shouldn’t feel like pulling numbers out of thin air. Yet so many talented florists undercharge because they’re scared to lose clients or simply don’t know where to start. Let’s change that.

In this post, I’ll walk you through how to price confidently — so your creativity and your bank account both bloom.

1. Know Your Costs (Yes, All of Them!)
List out every expense: flowers, ribbons, foam, vases, packaging, delivery, and your time. You can’t price correctly if you don’t know what it really costs to create your work.

2. Add Your Labor and Overhead
Your time matters. Include your design time, prep, setup, cleanup, and admin hours. Add a small portion for overhead (rent, utilities, tools).

3. Add Profit, Not Just Margin
Don’t stop at covering costs — your business needs profit to grow. Add 20–40% profit 

depending on your market.

4. Communicate Your Value
Confident pricing comes from understanding the transformation you provide. You’re not just selling flowers — you’re creating moments, memories, and emotions.

Takeaway:
Profit is not a bad word — it’s what allows your creativity to keep going.

👉 Grab my Free Florist Pricing Guide and learn how to calculate your ideal rates step-by-step.