The Client Experience Checklist for Florists

Beautiful flowers may get you noticed — but an unforgettable client experience keeps people coming back. Here’s how to build a seamless process that wows every customer.

1. Make the First Impression Count
Your inquiry form should feel inviting, not intimidating. Respond fast with warmth and clarity.

2. Educate and Guide
Clients often don’t know what they need. Walk them through your process and help them dream.

3. Communicate Clearly
Send reminders, check-ins, and post-event thank-yous. Communication builds trust.

4. End with a Personal Touch
A small note or discount for a future event goes a long way.