Why You’re Underpricing Your Floral Arrangements (And How to Stop)

Let’s talk about the tough truth: most florists are undercharging. You’re not alone — but it’s time to change that.

1. You’re Comparing Instead of Calculating
Looking at what others charge doesn’t reflect your costs.

2. You’re Afraid to Scare Clients Away
If you attract only bargain hunters, you’ll burn out fast.

3. You Haven’t Defined Your Value
When clients understand your expertise, they understand your price.

4. You’re Missing Add-Ons
Charge for setup, travel, consultations, and premium materials. They’re part of your time and talent.

Takeaway:
Your prices should honor your artistry, not hide it.