
The Floral CEO
Discover the secrets to floral business success. Learn how to price your arrangements for maximum profit, manage your finances like a pro, market your business effectively, and balance work and life. Transform your passion into a thriving and sustainable floral enterprise.
Get started nowHi there, I'm Jeni Becht —
I help Floral entrepreneurs build profit-led & life-first businesses
Feeling overwhelmed by work and underwhelmed by your profits?
 I'll guide you through effective time management, pricing strategies, and marketing techniques to help you achieve your goals. Whether you're a seasoned florist or just starting out, I can help you take your business to the next level. Let's work together to create a thriving floral business that supports the life you dream of.
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Dreaming of a six-Figure Floral business but don't know how to get there?
It's time to take control of your business and create a scalable, profitable model. With my expertise and coaching, you can learn how to balance your workload, increase your revenue, and enjoy a more fulfilling career.
Here's how I can help you succeed:
01
Hands On Workshops
These hands-on experiences will equip you with the tools, skills, and techniques to add revenue-boosting services, grow your confidence, and expand your portfolio with stunning designs. Don’t miss the opportunity to become the go-to florist in your market and transform your creative passion into greater success!
Upcoming Classes

02
One-on-One Coaching
Need personalized guidance to take your floral business to the next level? Our one-on-one coaching is designed to help you overcome challenges, achieve your goals, and unlock your full potential as a floral entrepreneur. Let's work together to build a thriving business that you love.
FASTTRACK SUCCESS
04
Facebook Group
Join our vibrant community of floral entrepreneurs! Connect with like-minded professionals, share experiences, and find support and inspiration. Our Facebook group is the perfect place to network, learn, and grow your floral business.
FIND COMMUNITYÂ See What Our Client Had To Say

Jeni is truly a partner in this process, and she’s been invested in every step, celebrating wins and strategizing through setbacks. If you’re looking for a coach who will care for you as a person while giving your business the push it needs, I’d say reach out to Jeni.
 Katherine Reed- Birmingham, AL

Learn to launch your business with this curated list of The Floral Hustle Podcast Episodes
Podcast EpisodesÂ
This playlist is packed with essential tips and strategies to help you launch your floral business successfully. Listen to interviews with successful floral entrepreneurs, learn about business planning, marketing, operations, and more. Get inspired and take the first steps towards turning your floral dreams into reality.