5 Instagram Marketing Tips Every Florist Should Know

f you’re posting pretty photos on Instagram and still hearing crickets — this one’s for you. Instagram is one of the most powerful tools for florists, but only when you use it intentionally.

Here are 5 simple ways to make your posts actually connect and convert.

1. Show Your Face
People buy from people. Share behind-the-scenes clips of you arranging blooms, or talk about your favorite part of floral design.

2. Share Client Stories
Post photos from weddings or events and tell the story — why those flowers, what inspired the design, what moment it created.

3. Educate, Don’t Just Showcase
Teach small things your audience cares about: how to care for flowers, color pairings, or seasonal favorites.

4. Create Save-Worthy Content
Make your posts actionable (tips, lists, before/after). Saved posts tell Instagram your content is valuable.

5. Use Calls-to-Action
Every caption should tell followers what to do next — read your blog, download your guide, or inquire for weddings.